Meta CEO Mark Zuckerberg used the company’s Q2 2026 earnings call on Wednesday to outline plans for personal AI agents — software that would act on users’ behalf around the clock to help with goals related to health, relationships, finances, and more.
“Soon we will have agents that can work 24/7 on your behalf to help you achieve your goals and improve your life, your health, your relationships, your finances, whatever you want,” Zuckerberg said during the call. He described personal agents as “the foundation for our next wave of products and revenue lines in the months and years ahead.”
A key part of Zuckerberg’s pitch centers on accessibility. He noted that AI agents have gained traction first among software engineers — a technically skilled audience willing to troubleshoot — but said that making personal agents work for a broader audience requires a product that functions “out of the box” and is “easy enough for billions of people to adopt and use.” Meta said it will share more details about its personal agents “soon.”
The company faces potential obstacles in this space. Its AI efforts are generally seen as trailing larger AI labs, and unlike Google or Microsoft, Meta does not have built-in access to users’ email or documents. The source also notes that general distrust toward Meta could make some users reluctant to adopt its agents.
Zuckerberg also highlighted existing AI business agents available on WhatsApp and Messenger, saying more than one million businesses are using them weekly. Those agents are now being extended to Instagram as well.
In a separate disclosure during the same call, Zuckerberg said Instagram has surpassed two billion daily active users.
Source: The Verge