AI

AI, Mobile & Apps

WhatsApp Tests Separate Folder for Large Business Messages

WhatsApp is piloting an “Offers & Updates” folder for large-business chats, moving discount and delivery messages out of the main inbox after up to 24 hours. Disclosed in July 2026, it’s tested with select partners on WhatsApp Business Platform; users can disable it, and small businesses/individuals are exempt.

Scroll to Top