Karamo Brown, the life coach known for Netflix’s “Queer Eye,” launched a wellness app called Kē in June 2026, featuring an AI-powered digital clone of himself that users can speak with in real time.
The app, available on iOS and Android, offers personalized fitness plans tailored to users’ equipment and schedules, meal planning based on food already at home, guided workout videos, meditation content targeting specific emotions, and a community section for group discussions around topics like sobriety and general wellness. Users can adjust their fitness and nutrition plans through an AI chatbot.
The standout feature is “AI Karamo,” built using technology from AI startup Delphi. The clone draws from Brown’s interviews, podcast episodes, and other recorded material to replicate his voice and manner of speaking. Delphi also powers a digital clone for Arnold Schwarzenegger. Users should note that conversations with the AI feature are shared with Delphi.
Brown said he spent a year and a half working on his own wellness journey — covering fitness, nutrition, meditation, sobriety, relationships, and personal growth — before building the app to help others do the same. “My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” he told TechCrunch.
Brown acknowledged early skepticism about AI but said his perspective shifted after observing Delphi’s approach to the technology. He stressed that Kē is not intended to replace human relationships. “At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection,” he said. A team of humans oversees the app, and the AI is designed to direct users toward real support when needed.
Delphi plans to add agentic capabilities in the future, which could allow the AI to make direct changes to a user’s plan — such as adjusting a workout routine — without requiring manual input.
Kē costs $14.99 per month following a three-day free trial. The app’s launch reflects a broader trend of celebrities licensing their likenesses for AI products, alongside ongoing public debate about unauthorized use of voices and the risk of users forming emotional dependencies on celebrity chatbots.
Source: TechCrunch