Meta announced in May 2026 that it is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp worldwide, while also beginning tests of new subscription tiers aimed at AI users, creators, and businesses under a broader brand called “Meta One.”
The consumer-facing “Plus” plans — Instagram Plus ($3.99/month), Facebook Plus ($3.99/month), and WhatsApp Plus ($2.99/month) — offer additional features tailored to each app. Instagram Plus includes story rewatch counts, unlimited audience lists, the ability to extend stories beyond 24 hours, Super Heart animated reactions, custom app icons, and customizable profile fonts. Facebook Plus offers a comparable set of social expression features, while WhatsApp Plus focuses on personalization tools such as app themes, custom ringtones, additional pinned chats, and premium stickers.
Meta’s head of product, Naomi Gleit, noted that more features will be added to these plans over time. The company confirmed the new Plus plans do not replace Meta Verified, its existing offering focused on verification and impersonation protection.
Alongside the Plus plans, Meta will test two AI-focused tiers: Meta One Plus ($7.99/month) and Meta One Premium ($19.99/month). Both include the same features, but the Premium tier unlocks greater capacity for high-compute tasks such as deeper reasoning and expanded video and image generation. These AI plans will begin testing next month in Singapore, Guatemala, and Bolivia, with additional benefits for AI glasses users to follow.
Two professional tiers — Meta One Essential ($14.99/month) and Meta One Advanced ($49.99/month) — will begin testing later this week in Saudi Arabia, Morocco, Thailand, and Bangladesh. The Advanced plan includes placement boosts in Facebook and Instagram search results, enhanced analytics, scheduling tools, and the ability to add links directly within Instagram posts and Reels.
Meta said the subscription push is intended to diversify its revenue beyond advertising by offering additional value to existing users across its platforms, which have already reached global saturation.
Source: TechCrunch