Plex unveiled a set of social features in June 2026 designed to make content discovery a more community-driven experience, even as the company announced a steep price increase for its Lifetime Plex Pass.
The new features include Discussions, a community forum where users can post comments and talk about movies or TV shows, and Lists, which lets users create, manage, and share curated collections of titles, react with emojis, and share images. Plex also introduced a Match Score feature that calculates a percentage indicating how closely a title aligns with a user’s viewing habits and preferences, along with Alerts that notify users about new activity related to content and people they follow. Lists are currently available to all users, while Discussions is set to launch this month. Additional features will roll out throughout the year.
“People are spending more time figuring out what to watch than ever before, and we’re seeing viewers are increasingly turning to friends, creators, and communities they trust for recommendations,” said co-founder and chief product officer Scott Olechowski. “Discovery has become a shared experience, and we think the products people use to find entertainment should reflect that.”
Plex said its moderation system for Discussions uses a combination of AI and human input to moderate both visual and written content. The company plans to add the ability to import lists from other platforms later this year.
The announcement coincides with a significant price increase for Plex’s Lifetime Plex Pass, which will rise to $749.99 on July 1, 2026 — up from $249.99, a price that itself represented an increase from $119.99 just the year before.
Plex, which has evolved from a personal media server into a streaming hub with ad-supported content and movie rentals, currently serves more than 42 million active monthly users across more than 180 countries and territories. This is not the company’s first push into social features; it launched “Discover Together” in 2023 and added public profiles and reviews in 2024.
Source: TechCrunch