A new iOS app called MeBeMe launched in July 2026 with the goal of nudging users away from endless social media scrolling by delivering small, actionable tasks tied to personal identities they want to develop.
Rather than blocking access to distracting apps, MeBeMe sends occasional notifications with short “missions” aligned with an identity the user selects. Someone who chooses “lifelong learner,” for example, might be prompted to watch an educational video for seven minutes. A “classics reader” could receive a mission to attend a local book club or lecture.
The app offers more than 75 identities across several categories. “Mind” options include mathematician, scientist, historian, and chess player. “Body” covers athlete, dancer, cyclist, and runner. Additional categories address relationships and home-based interests such as cooking and gardening. Users can select multiple identities simultaneously and control how frequently they receive notifications. A feature called “Break Your Scroll” uses Siri to read messages aloud.
MeBeMe was created by Eric Wolfram, who originally built the app for his son before finding it useful for himself. “Small actions, repeated over time, shape who you are,” Wolfram writes on his website. “Becoming who you are is a lifelong project.”
Wolfram has positioned privacy as a core feature. The app requires no account, stores all data on the user’s device, and gives users the option to turn off anonymous usage data sharing.
MeBeMe is available as a free download on iOS, with no ads or subscriptions. An Android version is listed as coming soon. The app enters a growing category of tools aimed at reducing social media addiction, distinguishing itself with a habit-building approach rather than access restrictions.
Source: TechCrunch