Hint, an AI-powered home management app co-founded by Martha Stewart, launched on July 29, 2026, offering homeowners a single platform to track maintenance schedules, manage home documents, monitor energy use, and get answers from a built-in AI assistant.
The app works by pulling public data — including property records, weather, soil, and utility information — once a user enters their home address. Homeowners can then upload documents such as inspection reports, insurance policies, warranties, and invoices, all of which become queryable through Hint’s AI chatbot. Users can also photograph major appliances to receive tailored maintenance guidance and proactive push notifications about upkeep tasks.
Stewart’s role goes beyond branding. Kyle Rush, co-founder and CTO, says Stewart holds equity in the company, is not a financial investor, and actively shapes the product. “She’s a real co-founder with a serious stake in equity,” Rush said, noting he visits her roughly twice a week to review the app together. Stewart has contributed to areas including soil information accuracy, home guidance content, and branding decisions.
Rush, who previously led engineering at Casper and served as CTO at Maisonette, co-founded Hint alongside CEO Yih-Han Ma, formerly SVP and GM at Red Ventures. The startup originally launched in 2024 as a tool focused on home decarbonization incentives before pivoting to broader home management. Hint’s technology runs on commercial AI libraries, primarily from OpenAI, with Google’s Gemini handling image-related tasks.
The iOS app is currently free with no subscriptions or ads. The company plans to introduce a premium tier later, potentially covering features like managing multiple properties. Hint generates revenue through an affiliate network of service providers, which Rush says is kept separate from the AI to avoid influencing its recommendations.
Hint has raised $10 million in funding from investors including Slow Ventures, Tusk Venture Partners, Energy Impact Partners, Amplo VC, Hannah Grey, and Brian Kelly of The Points Guy.
Source: TechCrunch