Marco Arment, the indie developer behind Overcast and Instapaper and a former chief technology officer at Tumblr, released a new iOS and Mac app called Unforgetful on August 14, 2026. The app is designed as an alternative to Apple’s built-in Reminders for users who frequently snooze, miss, or accidentally dismiss their alerts.
Arment described his frustration with Apple’s Reminders in his launch announcement: “Siri, for all of its faults, has always been very good at creating tasks in Apple’s Reminders app… The Reminders app, though, doesn’t fit me at all. I don’t like how it looks, how it works, or how it’s organized. Hell, I don’t even like its icon. There’s nothing about it I like. So I never open it.”
Unforgetful works directly with a user’s existing Apple Reminders database rather than replacing it. Users disable Apple’s own Reminders notifications and substitute Unforgetful’s instead, meaning tasks created via Siri or Apple’s app are automatically picked up. If a user stops using Unforgetful, their reminders remain in Apple’s system without any export required.
The app’s core feature is persistent notifications: alerts repeat until a task is marked complete and deleted, preventing reminders from being lost through an accidental dismissal. Snooze intervals scale over time as a user continues to defer a task. The app also avoids surfacing multiple tasks simultaneously, which Arment says could cause users to freeze and take no action at all.
Unforgetful intentionally omits organizational tools such as tags, multiple views, or sorting modes, keeping the interface simple. It also includes an in-app microphone for voice entry and widgets for the Lock Screen and Control Center.
The app is priced at $19.99 per year and is available on both iOS and Mac.
Source: TechCrunch