Google announced in 2026 that it is allowing creators and publishers in the United States to claim dedicated profiles in Search, giving them greater control over how they appear in search results. The feature launched in June 2026.
The profiles can display links to websites and other platforms, a short summary of the person or brand, pinned media from platforms like TikTok and Instagram, and a feed that aggregates posts from multiple platforms in one place.
Access is restricted to accounts that meet minimum follower thresholds on specific platforms: at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok. Users must meet the minimum on at least one of those platforms and be at least 18 years old to create a Search profile.
Google already provides knowledge panels for notable people and publications, but the new profiles offer those individuals and organizations more direct control over the information displayed. The feature may also serve as an alternative to link-in-bio services such as Linktree, which creators currently use to consolidate their various online presences into a single destination.
The rollout is currently limited to the US, and the follower thresholds mean the feature will not be available to most individuals or organizations. By tying eligibility to established social media audiences, Google is directing the tool toward creators and publishers who already maintain a significant presence across major platforms.
Source: The Verge