Google announced in July 2026 that users can now see whether ads on Google Search, Google Discover, and YouTube were made or edited using artificial intelligence. The disclosure is accessible through a new section in Google’s “My Ad Center,” where a “created or edited with AI” label appears under a “how this ad was made” tab.
To find the label, users tap the three dots or info button on an ad, which opens a panel that also allows them to block or report ads. Google says it will automatically apply the AI label to ads created with its own generative AI advertising tools. Ads produced with AI tools from other sources will require advertisers to apply the label manually.
In some regions, the AI label may also appear directly on the ad itself — either automatically or when an advertiser chooses to disclose AI involvement.
The update is not Google’s first move toward ad transparency. In 2024, the company introduced a disclosure requirement for “synthetic or digitally altered content” in political ads. Earlier in 2026, Google also expanded access to SynthID and C2PA content labels, which can be used to identify deepfake content.
Google is not alone in this space. Meta has a comparable “AI info” label available in the “About this ad” panel on its platforms.
The new labeling system may give consumers more visibility into how the ads they see are produced, though the reliance on manual disclosure for non-Google AI tools could limit how consistently the label appears across all AI-generated advertising.
Source: The Verge