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X Launches In-App Video Editor as It Acknowledges Widespread Video Theft by Top Accounts

X added an in-app video recorder/editor to its iOS app in July 2026, after product head Nikita Bier said many videos from top accounts are “simply stolen,” sometimes 5 years after going viral, and make up close to half of impressions. The update brings trimming, multi-language auto-captions, and green-screen backgrounds from camera-roll photos, as X tackles content recycling by redirecting impressions from programmatic reuploads and cutting payouts for stolen reposts/clickbait.

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