TikTok is testing a new opt-in tool that scans for AI-generated content using a creator’s likeness and allows them to report unauthorized uses to the company. The tool was first spotted in 2026 by social media consultant Matt Navarra and is currently being tested with a limited group of US creators, according to TikTok US spokesperson Zachary Kizer.
To participate, creators must first verify their identity through a third-party company called Jumio. The process requires a real-time selfie scan and an ID check. Kizer told The Verge that “TikTok does not retain ID documents, and facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.”
Once verified, TikTok’s system scans the platform for AI-generated content that may feature a creator’s likeness without authorization. Creators can then review the results and choose to report flagged posts or accounts to TikTok.
YouTube has been working on a similar tool and recently made it available to all adult users on its platform.
For creators concerned about AI-generated impersonation, this tool could offer a more structured way to identify and flag unauthorized uses of their likeness — though the feature remains in testing and has not yet been rolled out broadly.
Source: The Verge