Anthropic began rolling out Indian rupee-denominated subscription plans for Claude in India in 2026, localizing pricing for what the company says is its second-largest market globally after the United States.
Local pricing has started appearing for some users on Claude’s website and mobile apps. On the website, Claude Pro is listed at ₹2,000 (about $21) per month when billed annually, compared with $17 per month in the U.S. Claude Max starts at ₹11,999 (around $125) per month, versus $100 in the U.S., and Team plans start at ₹2,399 (around $25) per seat per month, compared with $20 in the U.S. India prices include local taxes, and pricing on mobile apps varies slightly from website listings.
Despite the localized pricing, Anthropic has not yet enabled payments through the Unified Payments Interface (UPI), India’s widely used instant payments network. Users must still pay by card or through Apple and Google’s app store billing systems. By contrast, OpenAI rolled out rupee pricing for ChatGPT in August with UPI support included.
India accounts for 5.8% of global Claude usage, according to Anthropic, making it a significant focus for the company’s growth efforts. Dollar-based pricing and currency conversion had previously added friction for Indian users seeking subscriptions.
The pricing move is part of a broader push into India. Anthropic opened an office in Bengaluru in February 2026 after announcing the expansion in October, appointed former Microsoft India managing director Irina Ghose to lead its India business in January, and has partnered with IT services firms Infosys and Tata Consultancy Services to scale enterprise AI deployments.
That expansion hit a setback in June when Anthropic suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers to explore alternatives. Access to Fable 5 has since been restored, though Mythos 5 remains restricted. Anthropic did not respond to a request for comment on the rupee pricing rollout.
Source: TechCrunch