Instagram is testing expanded controls that would let users more easily customize what content appears in their feed, the company announced in June 2026.
Adam Mosseri, head of Instagram, shared details of the new features in a recent post, highlighting several ways users may soon be able to access “Your Algorithm” — a tool that lets people specify which topics they want to see more or less of. Instagram launched Your Algorithm last year and has since been rolling it out to more areas of the app.
“We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,” Mosseri said. He added that “some of this is testing now, some is coming soon, some might not work.”
The proposed options include pulling down in the Instagram feed to bring up the Your Algorithm menu, swiping up from a Reel to trigger a customization prompt, and tapping buttons beneath individual Reels to indicate whether a user wants to see more content like it.
Not all of the features shown are guaranteed to launch. Mosseri’s own caveat suggests some options may not make it to a full release.
The announcement drew a notable response from users, with many of the most popular comments expressing a different priority altogether. As one commenter put it, “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW” — suggesting that for a significant portion of users, the bigger concern is seeing posts from accounts they already follow rather than fine-tuning topic preferences.
Source: TechCrunch