Apple announced on June 4, 2026, that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, up from $1.3 trillion the previous year. The company released the figures ahead of its Worldwide Developers Conference (WWDC), which begins the following week.
Of the $1.4 trillion total, 90% involved transactions where developers paid no commission to Apple. The breakdown includes $1.1 trillion in sales of physical goods and services — such as retail, grocery delivery, ride-hailing, and travel — and $149 billion in billings and sales for digital goods, up from $131 billion in the prior year. Apple collects a commission of 15% to 30% on digital goods transactions, depending on transaction type and business size. In-app advertising revenue reached $151 billion in 2025, compared to $150 billion the year before.
The App Store served over 850 million average weekly users across 175 countries and regions in 2025. Apple noted growth in several key markets: over the last six years, billings and sales in China more than doubled, while those in the U.S. and Europe more than tripled.
Apple also highlighted the role of AI-enabled apps, noting that 40 of the top 100 apps in 2025 had consumer-facing AI capabilities and that those apps saw stronger billing growth than others in the top 100. This focus on AI could be setting the stage for WWDC announcements, including rumored plans to allow AI agents on the App Store, as well as an anticipated Siri revamp and deeper AI integrations across Apple’s operating systems.
The annual App Store report is intended to illustrate the broader economic activity the platform enables for developers, framing Apple’s commission revenue as a smaller share of a much larger ecosystem.
Source: TechCrunch