Titan OS Raises $46 Million to Grow Smart TV Platform Beyond Europe

Barcelona-based smart TV operating system maker Titan OS announced on Wednesday, November 4, 2026, that it has raised $46 million in new funding, bringing its total raised to $110 million. The round consists of both equity and debt, with debt facilities provided by funds and accounts managed by BlackRock, alongside existing investors Highland Europe and Mangrove Capital Partners.

The company, which raised $58 million the previous year, now serves 30 million users — up from 18 million a year ago. Titan OS offers TV manufacturers an operating system that generates revenue through partnerships with FAST channels (free ad-supported television) and advertising placements, allowing set makers to earn money beyond the initial hardware sale.

Over the past year, Titan OS added Sharp, AOC, Vestel, and Skyworth as partners. Philips switched its 2026 TV models from Google TV to Titan OS, a move the company described as a success. The startup also serves as a sales partner for TiVo in some regions and for Tubi in the UK. Titan OS has grown its headcount to 250 employees and opened a London office focused on advertising, adding to existing offices in Barcelona, Amsterdam, and Taipei.

The new funding will support expansion into additional geographies and a focus on content discovery, with the company using interface changes and AI to help users find content faster. Titan OS is also applying AI to ad recommendation and audience segmentation. CFO Hyoungung Kim noted that the broader reach creates a “flywheel effect,” attracting more sales partners and advertising agencies to the platform.

Kim also pointed to rising chip costs driven by the AI boom as a factor pushing TV manufacturers to deepen revenue-sharing partnerships. “The TV hardware industry is not a very profitable business,” Kim told TechCrunch, adding that increasing chipset prices have led manufacturers to “double down” on partnerships with platforms like Titan OS.

Source: TechCrunch

This article was generated by AI and cites original sources.
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